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#GoodFromGrief2024



We've been looking forward to this announcement for a while now but we wanted to make it extra special so we waited for the right time. September 6th is my brother's birthday. He would have been 35 this year. 


In his memory, we are launching our very first Good From Grief Campaign and we'll be posting special things throughout the week leading up to his birthday. We want your help! Curious what it's all about? Keep reading!


Some time ago we put up a video on social media and when we tried to add the hashtag “GoodFromGrief” we discovered it had never been used! That seemed almost impossible in the age of hashtags everywhere and we couldn't miss this very special opportunity to start something awesome around an apparently still very underused hashtag.


So here it is folks!!! Our #GoodFromGrief2024 campaign. We believe that good and beautiful things can come up from the ashes of our individual grief journeys. The Bracers Initiative is one of those things for James and I…


Something born from our season of change…


Something that we feel honors our brother's legacy…


So here's what we need from you - tell your story and use #GoodFromGrief2024 on all your social platforms! The only thing we ask is that your content clearly shares hope


Tell us about an unexpected connection that came your way, a donation you're making in your loved one's honor, an art piece you painted to process your pain. Anything and everything that shows others the beauty that can be found on a path of pain or tears.


We’ll be posting throughout the week as well. Be sure to stay tuned as we have some awesome updates from our weekend at #GenCon2024 that we can’t wait to share with you!

We would love to see this campaign go viral each year in early September…Let's fill the world with hope, one hashtag at a time!



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